I noticed a billboard a few months ago that had a phrase written in large letters “Are We There Yet?” Since I live in the Orlando area, I just assumed that it was a promotion for one of the many theme parks in our city. After a few more times of passing by the same billboard, I finally took the time to read the message and realized that it was really for a local bank promoting their customer service and low banking fees.
Honestly, I still don’t get the connection but that phrase kept rolling around in my head. It brought back memories of going on long driving vacations with my family and being stuck in the backseat watching the the landscapes of different cities go by. So what the heck did that have to do with marketing for a bank? Nothing, I thought. Abso-freaking-lutely nothing.
As we come to the end of 2011, I thought it would be interesting to do a little research to find companies who understand how to get their message across to their audience. I figured that I watch enough TV, read enough articles in the ad agency online sites and I spend enough time on social networks (probably too much time!) to get an idea of which companies who have figured out how to connect with their customers.
I’ve pulled together a few of my favorite holiday commercials from companies whose messages not only ‘get it’ but they have an underlining engagement theme.
Pier One – Loved the creative ads and the tag line about ‘Find What Speaks To You’! It’s such a clever way to show how customers engage with companies they love.Take a look at Pier One’s latest ads that have been running this holiday season.
Best Buy – “Game On Santa” has to be one the best holiday campaigns this year! These speak to the Best Buy consumer about going to straight to the company when you want something, instead of waiting for the big corporate Santa organization to bring it to you. You can’t help but laugh at the look at on Santa’s face with this marketing campaign
Pampers – It truly wouldn’t be the holidays without the heart-warming Silent Night Pampers ad. Whether you’re a parent or not, you can truly understand the underlying meanings here about having a diaper to help your little one sleep ‘in heavenly peace’ so you can have a ‘silent night.’
These were just a few of my favorites that really caught my attention as companies who truly get the idea of how to connect on an emotional level with their customers. I’m sure there are many more that are running now. What were your favorite holiday campaigns in 2011?
Photo credit: http://www.flickr.com/photos/ellenm1/4279886363/