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Business, Client Solutions, Finding Your Voice, Marketing, Marketing Strategy, Social Media Marketing

Finding Your Company’s Voice is Like Putting Lipstick on a Pig

That expression about putting lipstick on a pig always gives me a good laugh. For those of you who have never heard this before, the actual definition of this saying is “a rhetorical expression, used to convey the message that making superficial or cosmetic changes is a futile attempt to disguise the true nature of a product.”

When I talk to my clients or attendees at my workshops about finding the voice of their company, I tell them its more then just ‘be real’ or sound like your customer service scripts in your social media posts. Trying to fake your voice is like putting lipstick on a pig. It doesn’t make the pig look better and in the end, it just pisses him off.

The same goes for discovering your company’s voice. Spend just a few minutes to google the words “authentic voice.” There’s a hundred and one articles out there trying to teach you how to find your voice for your company but I’m here to give you my version of this discovery process.

You’ll read the same questions over and over: What type of work are you passionate about? Who are you talking to? How do you let your personality come through? How many times and how many different ways have we heard this? And how many of us have taken the time to come up with an answer that we can translate into our company’s voice?

While it’s good to ask ourselves questions to help find our voice, let’s make sure they’re right ones to get us the answers that we need. I like to think that our voice comes from our own personal journey in our business careers. It’s a combination of where we’ve been to where we are right now in our lives.

It’s more then just using the catch-phrase of ‘discovering your authentic voice.’ It’s about finding out who you’ve become since you cashed your first paycheck. Take some time to think about these questions:

  • What job were you in when you first discovered your love for the work that you’re doing?
  • What is the word you would use about why you started your business or took the job that you’re in?
  • Is it your courage for sticking it out in this economy? Wanting to give back to the community? Why do you get up every day and unlock the doors to your office?
  • What experiences have affected you and the way you look at your business?

I challenge you to answer these questions truthfully because that’s where your true voice will come from.

I would love to hear your answers so please share in the comments.



Photo credit: http://www.flickr.com/photos/laughingsquid/1139147746/



3 thoughts on “Finding Your Company’s Voice is Like Putting Lipstick on a Pig

  1. Home Grow
    I was on the lookout for this the opposite day. i dont usually publish in message boards but i wanted to say thanks! Protein Mix

    Posted by Home Grow | 04/08/2012, 12:43 am
  2. Greeting from over the ocean. Great blog I must return for more.

    Posted by Vitamin A | 04/15/2012, 6:05 pm

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