I’m not ashamed to admit … I LOVE that song. Yes, ‘Video Killed the Radio Star‘ by The Buggles (how do you like that? I even know the name of the group!) is on my top ten songs that I can hear over and over and never get tired of it. Matter of fact, I love all that 80’s cheesy music.
I heard the song on the radio when they were doing a flashback lunch (translation songs that were on the radio when I was in high school) and I turned the volume up to drown out my off-key singing. The song reminded me of the day when MTV launched and all they played were videos. It was such a cool thing to see these videos of the songs we heard on the radio. We sat there for hours with our full-force-caffeinated cokes and watched those videos for as long as our moms would let us sit in front of the TV.
When MTV kicked off their programming, it truly took over the way we listened to radio. Just like what happened when YouTube entered the social media scene. Back in the 80’s, you weren’t a music star until you had a video and now with YouTube, anyone’s neighbor can be in a video and turn into an instant celebrity.
As marketers, we know about all the brands who are finding ways to sell their products using YouTube videos. We get to see the sneak peek from the big guys whose videos that run during the Super Bowl. And most of us women will admit that we’ve watched more then our share of the Old Spice videos, even the ones that never make it to commercial TV.
It’s clear to me that social media has changed the way that we do business and YouTube has played a big part in it. Let’s take a look at how YouTube killed the radio star.
In turn of the millennial, most people had a radio in their home and everyone had one in their vehicles. Radio was entrenched in everyone’s lives as we listened to them broadcast breaking news, celebrity scandals and of course, music. We would sit in our cars before heading into the office to catch that last bit of news about the latest human interest story. Radio was accessible to everyone.
Alright … stay with me here as we fast forward to get back to YouTube.
With all the new options available to us like ipods and mp3 players in our smartphones, radio’s influence has started to decline. Radio has tried over the past decade to re-invent itself with satellite and online programming but it still can’t come close to the number of people who are on YouTube every day.
- With over 2 billion people visiting YouTube every day, it ranks only second to Google as the top search engine (YouTube)
- There are more the 24 hours of video uploaded to the site daily (YouTube)
- Today’s radio audience is almost 9 million (Arbitron)
- The weekly radio broadcast audience is equal to 241,362,000 (Arbitron)
Just by the shear numbers alone we can see how YouTube is overtaking radio as our place to hear news when we’re not in front of our TV’s. Radio use to give us our stories that we talked about at the water cooler and shared with our friends. Now our friends are sharing YouTube videos on Facebook and tweeting the latest viral ad from our favorite store.
YouTube is growing at a steady pace and shows no sign of stopping. Pretty soon we’ll all be singing the lyrics from my favorite song when we talk about YouTube:
In my mind and in my car
We can’t rewind we’ve gone to far
Pictures came and broke your heart
Put the blame on VTR
You are a radio staaaarrrr …..
Video killed the radio star
Video killed the radio star
Just turn the volume up folks. I can’t carry a tune in a bucket.
Have you used YouTube in your marketing campaigns? Please share in the comments.
photo credit: http://www.flickr.com/photos/richardgunn/3836159203/