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Business, Finding Your Voice, Humor, Marketing, Marketing Strategy, Social Media, Social Media Marketing, Target Market

The Bourdain Social Media Experiment Becomes a Revolution

I’ve started this blog post about five times. Every time I would sit down to type this out, I’d meet someone new, had another meeting or something else cool would happen with our Campaign to Bring Bourdain to Orlando. It seems our social media experiment has now taken on a life of its own.

The biggest thing that happened to our Campaign this month was our connection with the City of Orlando’s Public Affairs Director named Carson. When we contacted him about our Campaign, Carson emailed us back with this note:

“If you have not already made inroads to the folks at Discovery, you’re in luck. I lived in DC for many years and one of my friends worked as Anthony Bourdain’s field producer on the show.  So, I can certainly help get a message to their team.”

Holy crap! That led to about ten minutes of doing the ‘Elaine from Seinfeld’ dance around my office with the new official song for the Campaign, “Uh uh, uh uh, oh yeah, oh yeah, oh yeah!” (which is now a new requirement if you decide to do the Elaine dance in my office).

Our meeting with Carson went extremely well. The City of Orlando is backing us on our Campaign and Carson will be submitting our pitch directly to a field producer of No Reservations. I don’t think we could have ever imagined that an idea developed over lunch at 4 Rivers in Winter Park could have turned into this expanding grass roots effort from our community.

We had always hoped the Campaign Facebook fan page would be the catalyst to get us noticed but it seems the words I tell my clients about their marketing plans run true for our Campaign as well. We realized we needed a team of people to help us. We needed to develop a direction to reach our goals. Once we figured out our strategy, we started working on our pitch to include the best of the best in Orlando.

As we moved through this process, we realized we were not having a Kevin Costner moment. We had built it but they didn’t come – at least not until we started to send out our invitations to connect with our community.

The team we’ve pulled together includes our local food bloggers, some Orlando area restaurant owners and our latest contact, VP of Global Publicity of Visit Orlando. Our fans have reached out to us to help with restaurant ideas and other important ways to support our campaign. For this, we are so very grateful.

As I finally type this post out today, our Campaign invitations are continuing to go out. When we look at everything that has happened in the past few months and the people who we have met, all I can say is this, “Get ready Orlando, it looks like our city needs to gear up for one hell of a No Reservations party!”

If you haven’t joined our Campaign to Bring Bourdain to Orlando fan page – please click on this link and join our movement!

Photo credit: Sammo371



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