Last week I attended the SheCon 12 bloggers conference. Most of the sessions were about blogging and marketing to the blogosphere but on the second day … there it was, a Pinterest session! You all know about my Pinterest obsession and the Pinterest case studies I’ve researched but what happens after you have your boards setup?
If Pinterest has taught us anything, its that powerful images have value. Pinterest has allowed us to dream about places we want to go and clothes we want to buy. We’ve learned we’re really just a bunch of collectors of everything from cameras to healthy recipes. Pinterest is this beautiful place to see all of our collections on display.
By this point, we all get it. The bigger question becomes, “how did these Pinterest success stories find a way to take their collection of boards to grow their business and add to their bottom line?” They realized that Pinterest was an opportunity to share their company’s story. They turned their boards into the characters of their narrative. Their boards became humanized giving their followers (and potential customers) a reason to connect with them.
Let me walk you through the process of how you can find a way to tell your company’s story:
- What’s the story behind the story? We all have an ‘About Us’ section on our website that tells people we’ve been in business for x-number of years, we moved to our location in this year and in that year, we hired our new President. Blah Blah Blah. There’s more to your company then just the facts. What is the behind the scenes story you share when you meet someone at a networking meeting? I’m sure its a lot more interesting then when you hired your first employee.
- Tell the story about your products. We all know why our products are different, better and more cost efficient then the competition so share that story with your followers. Show them images about how your products are made, the materials you use and the craftsmanship that goes into every piece that makes it unique.
- Tell your personal story. Don’t have a product but sell a service like we do? Let your boards tell your story about who you are and why you do what you do. I would have never guessed that in my former life when I worked on the morning show for the top country radio station in Orlando that I’d be teaching workshops but yet here I am. I developed my confidence when I would broadcast to hundreds of thousands of people every morning. And that’s just a part of my story. What’s yours?
- Tell your customers how they can get involved with your story. Does your company support a cause or do something for the community every year? Go beyond the facts and features of your products/services and use images that evoke an emotional response. Think about those holiday commercials we see every year. Tell me you don’t want to tear up when you hear that sappy music and see the light on a child’s face.
“I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.”
— Blake Mycoskie, CEO, Tom’s Shoes
In case you missed any of the Pinterest posts in this series, here are the links:
Photo credit: Pinterest II Adventures