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Marketing

This category contains 41 posts

We’ve Moved!

We’ve moved to another blog site: http://www.innersocialmedianess.com Check out our new site and sign up for the FREE 12-week online Social Media with a Strategy class.

Being Human in Your Business

It seems to be the in-thing to say the statement: Social media puts a human face on our business. I suspect more then half of you reading this post don’t have a clue what this means, what I’m talking about or how this is going to help your business make more sales. Have no fear … Continue reading

The Business of Pinterest

I realize I haven’t posted in awhile but I have a good reason for my recent silence. We’re working on a really cool social media marketing program and once it launches, you’ll be the first to know about it! Right now I’m knee deep into research for a Pinterest workshop I’m teaching on August 9 … Continue reading

How to feature your benefits

When you made the big decision to start your business, it was most likely based on the fact that it was something you knew how to do and you had the hope people would pay money for this product or service. When it came time to start marketing your business, you threw together 2-3 really … Continue reading

Generation X marks the spot

When it comes to looking at your options for a target audience, we’ve run the full gamut here in our blog. We’ve gone from Moms to Dads, Millennials to Boomers and now it’s time to talk about my generation. This is for those of us in the middle. For the first time ever, adults defined … Continue reading

And now for something completely different ….

When you spend all day reading about social media, teaching others about social media and implementing campaigns for social media, there comes a time when all you can do is laugh at social media. So simple but it makes me laugh     “… he knows if you’ve been bad or good, so be good … Continue reading

How to tell your company’s Pinterest Story

Last week I attended the SheCon 12 bloggers conference. Most of the sessions were about blogging and marketing to the blogosphere but on the second day … there it was, a Pinterest session! You all know about my Pinterest obsession and the Pinterest case studies I’ve researched but what happens after you have your boards … Continue reading

Who Are You? who who who who …

I love this song by The Who, especially this part of the lyrics: I took the tube back out of town Home to the rolling pin I felt a little like a dying clown But with a streak of Rin Tin Tin I stretched back and I hiccuped Looked back on my busy day Eleven … Continue reading

Statistics of the Social Media Scene

I was running a search on global marketing and somehow it found a link where I could view a satellite image of the earth. Like anyone trying to avoid work for a few moments, I clicked on the link and watched our planet on my laptop. Once I got over the coolness factor, a thought … Continue reading

How Do You Find Your Joy?

As I drove to a Social Media training session for the employees of an active adult community, I was thinking about the word Joy. I had been working on a project with my mastermind group and we each had to come up with a specific word that we felt best represented us. So when I … Continue reading

Myths of Marketing to Dads

Recently I read several articles about an online battle with the diaper brand Huggies and Dads. Yes, I said Dads. Not Moms. Huggies had launched an TV ad campaign called the “Dad test” where five Moms left their babies – and everything that comes with taking care of a baby – with their husbands for … Continue reading

What One Thing Defines You?

We’re working on a marketing program and looking for some feedback. If you have a few minutes, we would appreciate your time.  If you had to come up with one word, one phrase or one sentence that defines your business, what would it be? Let me know in the comments below. Thanks so much for … Continue reading

Does Pinterest Work for Small Businesses? These Case Studies Would Say Yes!

As promised in my Pinterest Facts post, I’ve done some research to see if small businesses are actually finding a way to grow their companies using Pinterest. What I found didn’t surprise me. When you think about the number of people on Pinterest, the amount of time spent on Pinterest (which is still more overall … Continue reading

Tuesdays: What is it good for?

Take a break from Tax Day today with a little fun from Google Earth and something cool we found on the interwebs. See if you can figure out what the heck this is … And the answer is …. 2,600-acres in Tucson, Ariz., filled with retired helicopters, airplanes, cargo planes and old World War II … Continue reading

Is Your Company Marketing to the Millennials?

As I was enjoying lunch at a local restaurant, I happened to notice a table of 20-something women sitting across from me. While they ate and chatted, I couldn’t help but notice the constant use of their phones. They were consistently texting and flipping through their phone screens in between bites. I started to wonder … Continue reading

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